Already getting meta

I don't know how this blog should be. The superhappyadventureclub blog is only one entry deep, but it has a clear tone. Objective. Reporter-style. This thing, however, I don't know what to make of it. I've got all these ideas in my head about "monetizing" and "branding." I've lost my fear of the dollar, but I'm not a natural entrepreneur. I'm afraid if I really let myself go with this thing it will just end up a masturbatory exercise like all the others. On the other hand, who wants to read the thoughts of somebody being careful?